As the MD of our company I tried to do everything about running and growing the business by myself. That was a big mistake, even though I come from a Sales & Marketing background. Having outsourced a New Website, SEO, Email Marketing and Social Media as well as fixing my LinkedIn Profile, we have seen the Business exposure skyrocket. Long may it continue.
A LITTLE ABOUT US
With over 35 years experience in all aspects of HVAC and M&E businesses Chris Gunn has about as much experience in the field as it is possible to get. Since leaving the Corporate World in 2013, Chris has been helping M&E Manufacturers, Distributors, Contractors and start-up micro-businesses. He has helped them overcome many of the business challenges that beset small and growing M&E organisations. Including issues with time management, managing workload including excessive demand, digital marketing and promotion.
We are the UK’s only Specialist M&E Maintenance & Construction marketing organisation dedicated to helping specialist businesses grow. With our help and support you can experience real business growth and can develop by hooking into our team’s knowledge and experience.
Successful Marketing Campaigns
HVACR Brand and Company Representation
Getting noticed and standing out from the crowd can be expensive and traditionally HVACR Businesses have fallen back on traditional PR exposure. Whilst this has worked reasonably well in the past, the world is now shifting towards online.
There are many choices in a crowded digital marketplace, but do you know the ones that work best and reaches your ideal audience?
Managing Excessive Demand & Project Management
Building and running an M&E company is often very rewarding but it can also be overwhelming especially when you must wear all the hats. i.e. Running and managing all the orders and jobs, pricing new works, getting paid, ordering materials etc. Business owners often tell us they feel stressed and frustrated and don’t know where to turn when it comes to improving the way that their business runs. With some many software packages and different pieces of advice about different parts of their business, they are completely overwhelmed. They don’t know how to cope with excessive demand and often compromise customer service.
At Marketing4, we help your business get back in control. We develop proven practical strategies set out within a clearly designed step by step process which enables you to gain clarity over your financial position, make sure you have the right processes and systems in place to run as efficiently as possible and provides you with robust plans for marketing your business.
Once your systems are fully in place many Owners and Senior managers work less hours and feel more in control. As these systems are quick wins these businesses often get a quick increase in revenues and profits.
Building Proven Marketing Systems
Whether you like it or not Marketing is an essential part of your M&E Business. Whether a M&E manufacturer, M&E Distributor or M&E Contractors, as it’s the way of getting a steady and regular flow of business from New and existing clients.
As busy M&E professionals you’re responsible for working with existing clients as well as winning them, you need to be able to get the most out of every effort you put in to your marketing. We show you how to maximise your time and expertise to get great results without spending every waking hour on marketing.
By focussing your efforts into finding your ideal M&E clients, you can then build a unique Value Proposition that will motivate them to hire you, and create a unique Point of View that will make you stand out from the competition.
We identify potential partnerships with non-competing businesses that have a relationship with your target M&E markets. LinkedIn is your most important business tool, as it enables us to identify and recruit potential joint venturing partners. It gives us the best opportunity to generate leads and to identify new potential customers. Its the fastest way that your M&E business will expand and become successful.
Marketing on Demand
Need a New M&E Website, Email campaign, M&E Product or Service Brochure, LinkedIn Article Writing/Posting, M&E Explainer or “How to” Video Producing etc? Competitive & Affordable Outsourced ‘Pay As You Go’ on Demand M&E Marketing.
Our Affordable On Demand M&E Marketing options are specific to HVAC and FM Businesses and are designed around your Business Development initiatives. Each one is priced according to the amount of work and time involved.
Application & Implementation of New HVAC Building Technologies
It’s a constant battle to reduce Energy Consumption and improve Building performance for Building and Facility Managers, and there is only so much that can be done by changing the Energy supplier and installing other Energy Efficient products such as LED lighting etc.
Isn’t it time to look at other systems that can be applied that will provide both short and long-term gains?
Our team will look at everything that consumes Energy from a total HVACR perspective and conduct a thorough evaluation of plant age, condition, run times, occupancy and then identify what can be achieved with the current HVACR plant.
Successful Marketing Campaigns
Testimonials from some of our many happy clients
When Marketing4 started working with us in 2014 we had no Marketing nor Sales team, As our outsourced Sales and Marketing team they have created incredible opportunities from Major M&E Contractors and Global Facilities Businesses that we could never have envisaged. Now we can’t do without them. You must use these guys – but please not too much so we loose out!
The Marketing4 team are the SAS of the UK Air Conditioning world. A small elite team that always gets the job done right. Way more than just an outsourced agency … a nimble unit that has built a number of specialist micro sites, undertaken our PR and got our story in front of our local customers and got us some great Sales Leads. I will be using them again and again.